The Mathura-Vrindavan Municipal Corporation is preparing to ban all billboards and banners within 50 metres of temples and intersections. The Municipal Corporation has drafted the regulations and is preparing to have them gazetted, in order to fulfill the requirement to give public notice of new regulations. As soon as the formalities are in place, the Municipal Corporation will begin the process of removing the billboards from the restricted areas.
There order will be enforced in the area around Braj’s famous temples, such as Banke Bihariji, Janma Bhoomi and Dwarkadish temple, and at the main intersections.
The number of billboards in Mathura-Vrindavan has increased to the point that the streets are lined with advertisements. Some relate to Bhagavat Katha and local businesses, but there are many others relating to businesses in Delhi and Meerut, as companies take advantage of Vrindavan’s popularity as a weekend getaway.
Residents are applauding the move, as most feel that the billboards are unsightly and detract from the town’s spiritual atmosphere.
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