Mathura, 2017.04.03 (Hindustan Times) After the Modi kurta, now the Yogi kurta is all the rage. Following the BJP’s emphatic victory in the UP state elections last month, new CM Yogi Adityanath has become a new hero for Hindu nationalists, and part of that is following him in his sartorial style.
At the Udyog Kendra Deen Dayal Upadhyaya Dham in Nagla Chandrabhan area of Farah town in Mathura district, women trainees are stitching more and more Yogi kurtas these days to meet the soaring demand.
“A saffron Yogi kurta is the latest craze and the women trainees and employees of ‘Udyog Kendra are now stitching more of these cotton kurtas for the summer ahead,” said Padamji, director of Deen Dayal Dham in Farah.
“Earlier, the Modi Kurta was much in demand and now it is Yogi kurta. It is the people’s choice, Padamji told Hindustan Times on phone on Saturday.
Deen Dayal Dham is the birth place of Pandit Deen Dayal Upadhyaya who was associated with the Rashtriya Swayamsewak Sangh and was one of the founder members of Jan Sangh.
The Udyog Kendra in the Dham imparts training to women from nearby rural areas in sewing and knitting. Clothes prepared here are sold at an outlet here as well as during various events organised on no profit no loss basis, according to Padamji.
Piyush Srivastava, the division in charge of Hindu Yuva Vahini endorsed the trend, saying youth HYV workers were looking for tailors having expertise in stitching kurta like the one worn by new UP chief minister Yogi Aditya Nath, the founder patron of Hindu Yuva Vahini.
“Saffron kurta with round collar is in vogue among workers of BJP and other allied branches. The youths associated with HYV are also following the trend, although they wear the kurta with jeans, unlike the chief minister who pairs it with a ‘dhoti’ as he is a seer,” said Piyush.
Owner of a tailoring shop in Agra said, “There have been customers who inquired about Yogi kurta but they were be looking for a modified and longer version which could be paired with jeans.”
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